Focus on Innovation
Successful organizations stay in the game by planning and implementing sound strategies for innovation. In today's business world, technology leaders must be poised to innovate.
The real value is in implementing technologies that are going to drive a company's manufacturing, service and product development cycles. That's an essential EMTM lesson both for the survival of large, established firms and for small company startups.
EMTM helps you master the skills needed to lead innovation in organizations of all sizes — through the overall curriculum focus, including the core course in the Management of Technology, as well as in elective courses specific to innovation and entrepreneurship. You will discover how best to integrate technology and management in a dynamic, interactive, and very applied learning environment.
- Recognize and develop technology and business opportunities by assessing global competitive market factors, return on investment, and technological and market risk.
- Deal with the financial issues caused by growth. Master how to structure the financial section of a business plan, and, when needed, how to develop a proposal for venture capitalists.
- Handle the legal issues most frequently encountered by companies growing a new business segment. Learn how to manage intellectual property, how to avoid legal problems, how to cope when problems arise and how to know when legal advice is and is not needed.
Each year, teams of EMTM students also take part in the university-wide Business Plan Competition sponsored by the Wharton School— testing their ideas and developing business skills in an event that attracts entrants from all areas of Penn. Recent EMTM teams have fared quite well in the competition.