EMTM InSITE
EMTM's Transformative Impact: Market-Driven, Technology-Enabled

My EMTM training created all kinds of opportunities for me throughout my years at Campbell’s as I moved through the organization.


Eugene (Gene) Ford, EMTM’92
Vice President of Research and Development
Nestlé Nutrition


EMTM's Transformative Impact:
Market-Driven, Technology-Enabled

Graduates of EMTM point to the program’s transformative impact on careers across a surprising range of careers. This was a recurrent theme in conversations with alumni in leadership roles at a pharmaceutical start-up, baby food manufacturer, gaming company and global technology corporation.

Eugene (Gene) Ford, EMTM’92, credits EMTM with helping him “become an advocate and leader for technology acceleration and development in my company. My EMTM training developed my understanding of how to translate the science into a business proposition with a true return on investment and gave me a set of skills to drive the engineering and science side of our organization.”

Since 2008, Ford has worked in Fremont, Mich., for Nestlé Nutrition, a division of Nestlé, as vice president of research and development, global technology management, a capacity in which he oversees new manufacturing process technology innovation for infant and toddler meals and drinks worldwide. He was previously at Campbell Soup Company for 22 years in progressively higher level technology leadership roles.

“My EMTM training created all kinds of opportunities for me throughout my years at Campbell’s as I moved through the organization,” says Ford, who was part of the third EMTM class. He was promoted from process engineer to manager six months after completing EMTM, and eventually became the senior technical person on Campbell’s innovation team, developing products for the future of that organization.

“I’m passionate about wanting to drive the technology side of the organization from the business standpoint,” says Ford. “Oftentimes engineers don’t want to lose sight of the technology, but they also want to grow professionally. Engineers are driven by the science and their passion for novel solutions. But you need to be able to present that effectively so that the solution becomes a business proposition. EMTM is a really strong program to get technologists to where they need to be in the business world.”

Ana Pinczuk, EMTM’99 selected EMTM over Wharton: “I didn’t see myself as going to Wall Street or being a consultant. EMTM’s technology foundation fit me better,” she says. Her career progression since EMTM has been rapid. Pinczuk, vice president with the Global Technical Center of Cisco Systems Inc. based in San Jose, Calif., is responsible for running Cisco’s technical assistance division, which has 2,000 people at global support centers who respond to more than a million calls annually.

The process training I gained in EMTM has been invaluable. A lot of my responsibilities involve driving technically-oriented projects that require a broad perspective on how to implement new applications.


Ana Pinczuk, EMTM’99
Vice President
Global Technical Center of Cisco Systems Inc.
San Jose, CA


Pinczuk was promoted to this position one year ago and spent the previous nine years with Cisco in product development in the firm’s operating systems software and high-end router divisions. She was previously with AT&T for 15 years; by the time she left the firm in 2000, she was a vice president in charge of Internet technologies.

“I came out of this program with golden nuggets that stay with me and have become part of how I work,” Pinczuk says. She cites as especially valuable classes in negotiation and organizational behavior as well as contacts she made with her EMTM classmates, some of whom have since become colleagues and sounding boards.

David William Norton, EMTM’99, a senior vice president of Harrah’s, oversees VIP marketing plus the firm’s retail brands and online social media, and has been in that role for three years. He joined Harrah’s in the capacity of vice president, direct marketing in 1998 and previously held a marketing position with American Express. “The process training I gained in EMTM has been invaluable,” says Norton. “A lot of my responsibilities involve driving technically-oriented projects that require a broad perspective on how to implement new applications.”

The process training I gained in EMTM has been invaluable. A lot of my responsibilities involve driving technically-oriented projects that require a broad perspective on how to implement new applications.


David William Norton, EMTM’99
Senior Vice President
Harrah’s



As chief technical officer at MannKind Corporation, a start-up biopharmaceutical company, Juergen Martens, EMTM’98, draws routinely on his EMTM training. “EMTM was a great platform for me to learn how to drive innovation, develop leadership and make great products happen,” says Martens, who joined MannKind as CTO in 2006.

Martens was technology director for FMC from 1996 to 1998, overseeing technical engineering of industrial chemicals and bioproducts. He used work challenges at FMC as classroom case studies. “I had a wealth of input from professors and fellow students that I used to be successful at work. For the first time, I was able to offer business strategies that were considered meaningful and winning,” recalls Martens, who has since held leadership positions at Aerojet Fine Chemicals and Nektar Therapeutics.

Anyone who would like to understand how to become a leader in any business should consider EMTM as a cornerstone for their careers. It offers a professional network that will last throughout your career, the ability to see how various functions work seamlessly together, and an understanding of how to structure business processes for a profitable outcome.


Juergen Martens, EMTM’98
Chief Technical Officer
MannKind Corporation


“EMTM did a great job of developing competencies you don’t gain in an engineering PhD program, such as understanding the regulatory environment, evaluating scenarios to consider for marketing and sales, and delineating the financial boundary between how much money is required for development versus whether there is a meaningful payback,” says Martens.

He adds, “Anyone who would like to understand how to become a leader in any business should consider EMTM as a cornerstone for their careers. It offers a professional network that will last throughout your career, the ability to see how various functions work seamlessly together, and an understanding of how to structure business processes for a profitable outcome.”